The Fandom Formula
Create superfans for your brand
and drive organic growth
Do you spend a large part of your marketing budget on lead generation or advertising or both? Instead what if your existing customers talked about in their circles, raved about your brand and convinced others to give it a try?
But why would they do that? Because you have addressed a strong need? No! A repeat customer is different from a superfan. A superfan is someone who believes in your brand and passionately shares this conviction with the world. And there is only one secret sauce to creating a superfan - a delightful shareworthy customer experience.
In this myth-busting and fun keynote, I provide ambitious customer-centric organisations with the mindset, tools and strategies to build a remarkable customer experience. Your team will learn: -
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Why customer experience is such an authentic and powerful differentiator for a brand.
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How to identify the different customer touchpoints and assess the experience at each.
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The simple 4-point formula to create an experience that will turn your customers into superfans.
Your team will walk away inspired and equipped to apply their learning immediately. Are you ready to decode the Fandom formula and turbocharge your growth?
In today’s attention-starved and information saturated world, getting a few focused moments of the customer’s mindspace is priceless. A truly clutter-breaking differentiator is vital for a brand to establish itself and grow. But therein lies the challenge. A product or service is no longer a differentiator today. Every feature can be copied. So what can you do to make your brand stand out from the crowd and attract the right audience?
In this thought-provoking and highly actionable talk, I provide entrepreneurs, entry-stage startups and marketing leaders with a differentiation strategy that is strong and sustainable.
My audience can expect to learn: -
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How customers view brands and what their priorities are, when it comes to making a buying decision.
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The single biggest mistake brands make while trying to differentiate themselves and how to avoid it.
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3 powerful differentiation strategies that will help your brand stand out in a highly competitive market.
You will walk away from this keynote with the clarity to carve out a truly unique differentiator for your brand, that enables your customers to see you the way you want them to. Are you up for a paradigm-shifting experience?
​Stand out or Fall off
Differentiate your brand in an attention-starved information-saturated market
Break the Silos
Create a customer-centric organization that fosters brand loyalty
Silos are good to store grains, not to create a delightful and seamless customer experience. Several ambitious companies that want to build a great customer experience fail to do so for two reasons - 1) their team members work in silos; and 2) they equate customer service with customer experience.
Customer Centricity is a culture, not a department or function. To create a remarkable attention-grabbing customer experience, the silos need to be broken. And every team in the organisation has a role to play in this.
This eye-opening keynote is handcrafted for ambitious organisations that are keen to build or reinforce a customer-centric culture.
The participants would take back the following learning outcomes:
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What customer experience is and how it differs from customer service.
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The importance of breaking silos and working in tandem to deliver a great customer experience
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How an organisation-wide focus on customer experience drives brand loyalty and organic growth
Customers don’t know and don’t care about the different departments in your organisation. They see and interact with your brand as a single entity. They expect a great and smooth customer experience from you. Is your organisation ready to deliver it?
3 reasons why clients love working with me
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You can only handle so much of gyaan (dry theory!) in a keynote. My action points are delivered through relatable stories, quirky metaphors and engaging interaction.
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Don’t we all need a ready reckoner to jog your memory? I totally get it. Which is why, each keynote attendee from my session walks back with a workbook that will help them recollect, refer and implement the learnings from the session!
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My commitment to the success of your event doesn’t begin or end with the stage. I work closely with your team before the event to understand specific organizational goals and pain-points. And after the event, I am accessible for your audience through email to navigate the customer success journey.